![]() Use the filter to refine the search results as per your requirements and lock down on the item that fits the bill. There may be different types of katana sold by sellers on Etsy, and you’ll be sure to find something that fits your needs and aesthetic perfectly. Our global marketplace is a vibrant community of real people, ranging from makers and independent designers to creative entrepreneurs, connecting over special goods so you can browse the latest katana listings by Etsy sellers from, not just all corners of India, but also around the world. Medeiros: On Twitter I’m Our website is to shop katana? You’ve come to the right place! On Etsy, you can find a wide range of katana online in India, from one-of-a-kind handcrafted options to vintage treasures ready to be loved again. Folks love collecting.īandholz: Where can people find and support you? We have 10 new variants in the pipeline with our katana pen. Medeiros: About 35% of sales are from repeat buyers. ![]() We’re maintaining a 5 to 8 ROAS.īandholz: Do you get a lot of repeat customers? We created our katana pens and started running ads two weeks ago. Meta’s the number one way to scale a brand reliably and predictably. ![]() We’re seeing remarkable returns on ad spend on Meta.įolks ask, “How do you acquire customers?” I tell them to get good at ads. I hope to reach $1 million or more in ad-driven revenue this year. But we know that broad brand awareness always reduces acquisition costs on the advertising side. More views do not necessarily drive conversions. Our top-performing content on YouTube is usually educational, such as “How to use your katana.” That’s typically high-converting stuff.īut a lot of the videos don’t convert. Then we have monthly meetings for the entire content team. It’s also a coaching session because the creators sometimes miss out on analytics - what’s working. She meets weekly with the creator team to keep everyone on track. We have 16 contract script writers for the B-rolls, four full-time in-house creators, and two in-house editors. Before, you had to be a creator, and that’s all you could focus on. My brand exists because short-form video has opened up a tidal wave of potential reach. It’s easier to tell a story in 15 to 30 seconds. Long-form video is 10 times harder than short-form. The key elements are the vibe, feeling, pacing, and editing. We are a viral brand with video content relevant to our branded swords. It then gets passed on to editors trained in our style. They generate the ideas with scripts and submit them to our internal approval process. Our company focuses on supporting the creators. For example, we did a creator-led video that sliced a bullet in midair. Then we have what we call creator-led content, which is specialized and high-end. Most B-roll versions are 15 to 30 seconds. The first is generic B-rolls, which we mass-produce and attach to scripts. Medeiros: We typically post six videos daily across the three channels. We’re migrating to other categories, such as pens and apparel, where there are no manufacturing hurdles.īandholz: Talk about your video production process. Our manufacturers cannot keep up, which means frequent supply shortages. We use the same narrators across all videos.Īs a sword brand, we should not be as big as we are. They’re all similar - fast-paced with the same look and feel. ![]() The videos focus on our products and follow a template. We primarily market through organic videos and have big followings on YouTube, TikTok, and Instagram. We now sell swords of all shapes and sizes. ![]() We sell Samurai-themed letter openers, swords, and related accessories online. Isaac Medeiros: I started a business in 2021 called Mini Katana, “katana” being Japanese for a curved sword. ![]()
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